The Topical Mesh

The notion of Topical Mesh, or semantic cocoon, has traversed the world of web SEO for several years, distinguishing itself by its multiple appellations such as semantic clusters or silos. Whatever the name, the principle remains focused on a specific strategy: to semantically structure and link web pages within a "mesh" to optimize their SEO.

The Topical Mesh is articulated so that the pages, although independent, are connected through internal links, forming a network or "mesh." The pages included in this mesh share thematic similarities and are designed to complement each other content-wise. This semantic proximity between the pages ensures thematic coherence and fluidity while providing an internal popularity boost that strengthens the SEO of the entire mesh.

The operation of the Topical Mesh is rooted in a deep understanding of Google's algorithms, particularly Pagerank, to maximize the visibility and popularity of all the mesh's pages. This strategy relies on the semantic interconnection between pages, ensuring that transitioning from one page to another is logical and intuitive from a content and thematic perspective. Links, crucial in this approach, are embedded directly within the text, not in peripheral sections like navigation menus, to ensure an optimized user experience and SEO path.

Implementing a Topical Mesh proves to be a powerful strategy for amplifying the overall visibility of the site by ranking for a multitude of queries, especially those in the long tail. By designing a mesh that encompasses an entire theme, your site has the potential to rank for all related queries. Moreover, with a multitude of relevant content available, you multiply the opportunities to acquire inbound links, thereby opening new doors to indirectly boost your main page through intelligent linking.

We offer a feature that compares all guides within a group. This way, you can discover which guides are compatible, and therefore which contents, meaning pages, can benefit from links between them.
We thus provide a similarity score between guides, along with an SEO cannibalization score: a perfect blend to determine whether contents are well connected but seen as different by Google.