When it comes to building a robust online presence, the backlink profile of a powerhouse like Walmart is truly impressive. Strong referral links from various sources enhance its authority and visibility.

- Diverse Platforms: Walmart’s backlinks come from a mix of retail-related and gift card websites, indicating a broad reach across niche markets. For example, links from sites dedicated to gift cards or product discounts drive targeted traffic from users already interested in savings and family-friendly products.

- Relevant Content: These links are strategically placed on pages that offer valuable content related to retail and shopping experiences, enhancing user engagement. The context of these linking pages often revolves around product recommendations, operating as trust signals to visitors.

- Brand Recognition: The linkage also emphasizes the strength of the Walmart brand, positioning it prominently in the mind of consumers who frequent these referral sites. This not only generates direct referrals but also solidifies Walmart’s reputation as a go-to destination for a wide range of products.

With such a stellar backlink profile, Walmart continues to fortify its online dominance while effectively guiding potential customers to its diverse offerings.

On the Walmart website, there are several URLs that currently return a 404 error, yet they possess valuable backlinks that could enhance the site's SEO performance. Specifically, two URLs — "https://www.walmart.com/trust.txt" and "https://www.walmart.com/app-ads.txt" — each have four backlinks pointing to them. This situation presents a technical SEO issue that could be addressed effectively through proper redirection or by reinstating the original pages. By resolving these 404 errors, Walmart can improve its website's visibility and user experience, ultimately leading to better search engine rankings and traffic.